The online shopping process marketing essay

According to Nua Internet survey which showed that 60 percent clients who have a negative shopping experience either online shopping or store shopping tend to change opinions and select another brands to purchase, and also underline web experience has positive effects on traditional channel.

As Jayawardhena et al. The following chapter will review the literature of online environment affecting online shopping behaviour in detail to further support research progressing. Srinivasan, Anderson and Ponnavolu, ; Ribbink, Riel, Liljander and Streukens, ; Reibstein, Integrated multi-channel retailing is a business approach, a strategicprocess to retain a strong brand from channel to channel in a highly competitive market Cheng, J.

Accordingly, people who shop online are considered as time-poor that restrict them to do regular shopping and they would like to spend their non-work time in more recreational pursuits. However, there remains a scarcity of published research that combines the two perspectives even though they do not contradict each other.

Thursday, December 4, Essay 10 Talking about Online Shopping With the development of modern technology, Internet offers people more and more convenience.

Parsons, ; Rohm and Swaminathan, and recreational motives Rohm and Swaminathan, It is easy to access the countless information sources, innumerable services and products, and greatly extended communities for those customers.

Schneider, If retailers want to set up an e-retailing channel, there must have some understandable disadvantages and problems. Retailers make the consumers perceive ease of use and usefulness of website through controlling these elements.

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Wasserman and Richmond-Abbott, 2. Multi-channel retailing is a business approach, a strategic process to retain a strong brand from channel to channel in a highly competitive market. Brache and Webb, ; White, ; Senn, Online shopping is broadly defined as an activity that includes finding online retailers and products, searching for product information, selecting payment options and communicating with other consumers and retailer as well as purchasing products or services.

Introduction Customer acquisition and retention are strongly affected by effective retail environment, McGoldrick noted that store selling environment is the key to decide that whether shopping experience is convenient and attractive, it has been using as a powerful weapon to differentiate brand image, retailers realize that they are in an "experience" economy, even no exception with electronic shopping.

Likewise, due to the touch and smell limitations of online shopping when product presenting, White, the design has to create a similar experience like in traditional store as much as possible to cut down consumer perceived risk 3.

However, over one decade there are more or less changes in characteristics of consumer. Hence, it can help me to make a distinction between different e-customers behaviour. Journal of Strategic Information Systems, 11, Hence, it is appreciate research method to collect the e-customers data.

In physical store customer navigate product through store layout which designed in one or more types, this is also applied for online shopping environment, Ha et al addressed this problem by setting product departments and merchandise directories to online merchandising categories like setting in offline store.

To most people, shopping is not a hard and anguished job anymore, they can just stay at home, click the mouse, spend several minutes to get what they want without stepping out of the room or standing in line for checking. Therefore, besides basically meet customers' product needs and expectations, a superb web experience is also designed follow the steps of their buying process.

Likewise, due to the touch and smell limitations of online shopping when product presenting, White, the design has to create a similar experience like in traditional store as much as possible to cut down consumer perceived risk 3.

Background information about online shopping market 1. In order to fulfill customers purchase needs, retailers are aware of the increasing importance of offering an alternative ways for them, adopting multichannel retail strategy.

This chapter includes the background of this research whith includes the definition of e-commerce, e-retailing and their relative merits; the current situation of online market, especially introduce the multi-channel retail retailing, that encompasses definition of multi-channel, challenges retailers might face and the great potential of this retail style.

Limitations The size of the sample available will be the most serious limitation on this research project. Analysing, and The next chapter will review the literature associated with the online shopping market, Chapter 3 will review the literature associated with consumer behaviour models; Chapter 4 will review literature related the variables affecting online shopping behaviour Sites delivering superb Web experience are designed in a way not only addressing the client's product needs and expectations but also assisting the customers through the steps of the buying process that many online firms still do not completely understand the needs and behavior of the online consumer Lee, while many of them ".

Forsythe and Shi, There are many key issues affect consumer trust in internet shopping, for instance, credit card assurance policies, product warranty policies, policy on returned products, availability of escrow service, and ability o fuser friendly, reliable, efficient web navigation and animated shopping environment.

Some retailers which are going to move into multi-channel simply assume that 'more is better' and extend to internet would attract new customers and make profits upward; or they think their business could be easily adapted to multi-channel marketing environment.

Such as searching, browsing, finding, selecting, comparing, evaluation information as well as interaction and transaction with the online company are all facets of web experience. Homburg and Giering, Because, the level of education may influence occupation and income, disadvantages in education result shortcoming in occupation and income, then difficult in paying the internet fee.

After the Internet established, retailers face the risk that this huge investment channel may cannibalize existing sales rather than serve as an opportunity for new customer acquisition, further decreasing profitability after a short run. It has also made significant contributions to the economy. Gordon and Schoenbachler, In fact, multi-channel marketing focus on the consumer contact rather than channel likely success, Langford and Cosenza, multi-channel approach can be seen as a customer-centric approach that help companies to know how consumer interact with business.

Bridges and Florsheim, Thus, customers who has positive attitude about one web site are more satisfied and more likely to make purchase. When discussing multi-channel in this research is referring to online retailing and retailing from physical shop.

In most cases perceived risks are divided into 6 types. Nowadays the technology allows e-consumer to purchase through mobile and use e-retailing anywhere. When discussing multi-channel in this research is referring to online retailing and retailing from physical shop. Emotion and trust are the tow dominant variables of online consumer shopping behaviour, but Girard et al.

It is necessary for customers to think about the security when the payment is being made online Markham, In marketing, consumer behaviour has become the most important sub-field Source:.

Introduction Of Online Shopping Marketing Essay. Print Reference this. Disclaimer: (CHP) which is energy efficient process to mitigate environmental impact.

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A lot of recycling works using closed loop grocery bag recycling by keeping a track of the consumption of plastic bags and batteries. If you are the original writer of this essay. Online shopping is used when the customer does not have enough time to get into the supermarket to shop.

Yet the success of Pea Pod relies on these types of. THE ANALYSIS OF AFFECTING FACTORS ON ONLINE SHOPPING CUSTOMERS Introduction. In the recent years, the Internet plays a vital role in our daily life. Shopping enjoyment (Koufaris, ), perceived entertainment value of the process (O’Keefe et al., ), and perceived visual attractiveness of the online stores websites have positive impacts on perceived enjoyment and online shopping continuance intentions (Van der Heijden, ).

Dec 04,  · nice article on online shopping, it is a growing trend that e-shopping is flourishing in pakistan day by day. People gets rare time to go out and shop, so mostly people now prefers online shopping in pakistan.

which is the best way to save time, money, avoid polution and other hazards. cosmetic is vital for both ladies and gents. Online Shopping Essay Examples.

16 total results. The Importance of Becoming Computer Literate. words. 2 pages. The Differences between Shopping in the Store and Shopping Online. E-Commerce as a Business Marketing Tool in Modern Society. 2, words. 6 pages. A Comparison between Online Shopping and in-Store Shopping.

The online shopping process marketing essay
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